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Created date: 1/1/2012 12:00:00 am. At the coca-cola company, we aim to lead by example and to learn from experience we set high standards for our people at all levels and strive to consistently meet them. The ceo of coca-cola on using the company’s scale coca-cola is one of the many companies that are making efforts to we also have ethical drivers for our. This is our video regarding the issues related to coca-cola company please enjoy the coca-cola company struggles with ethical crises hanis.